Caesarstone Is Excited to Announce Its Pop-Up Color Tour This Coming April 2012 in NYC
LOS ANGELES, CA--(Marketwire - Feb 28, 2012) - In honor of Caesarstone's launch of 17 new colors this March, we are taking to the streets to share our latest and greatest.
April 4th and 5th are the first two dates of Caesarstone's "Pop-Up Color Tour" in South Street Seaport, New York City. A stunning pop-up dome will be illuminated inside and out to display our newest colors.
In collaboration with Luxe Interiors + Design, Caesarstone will set the mood for the tour with an opening night celebration on April 4. Top designers and architects will help unveil the latest color palette through inspired displays that include their custom sketches. "We're thrilled to share this opportunity with the design community to think outside the box and interpret Caesarstone's new shades in innovative ways," says Luxe Editor in Chief Pamela Jaccarino. "We can't wait to see what everyone dreams up."
On April 5th Caesarstone will partner with House Beautiful magazine for an evening of social media and blogging. NYC-area design bloggers will hear from House Beautiful's digital media experts on traffic-driving strategies, best practices for key words and other ways to expand their digital presence.
The goal is for everyone to participate in this first annual "Pop-Up Color Tour" in new and innovative ways in honor of our groundbreaking new colors.
"We are so pleased to offer 17 new colors to our Caesarstone customer. We feel that a national tour is the best way to honor our growing brand, industry partners and above all loyal customers," Sagi Cohen, CEO Caesarstone USA.
The Pop-Up will be open during the day for the general public to view; we hope that you stop by to see all of the exciting changes Caesarstone has in store. The Caesarstone "Pop-Up Color Tour" will soon be making its way across the United States, so stay tuned: it might be passing near you or even be making a stop in your own town or city!