Caesarstone Canada Hosts Successful Launch Party in Toronto
TORONTO, Sept. 7, 2011 - Caesarstone® Canada celebrated the official launch of their Canadian operations, as well as their latest quartz surface collection, SupremoTM, on Thursday, September 1, at the ROM in Toronto, ON. More than 1,000 people came out to celebrate "The Art of Expression", a reflection of Caesarstone's new brand image which encourages the freedom of expression through design.
"The launch party was a definite success", said Fernando Mammoliti, CEO. "We were blown away by the number of people who came out to support us. The response was great and the party really gave our family of customers the opportunity to see the many different ways Caesarstone can be incorporated into their designs, and more importantly, their lifestyles."
The ROM provided an elegant, gallery-like setting with Caesarstone featured as the "art". Various pieces of furniture were designed and fabricated out of Caesarstone Supremo and displayed at the venue, including: a twenty-two foot long bar made out of 1600 Swan Lake; two communal tables made out of 1650 Fair Lady and 1150 Queen of Sheba; four eight-foot lanterns made out of 1050 Shining Armor, 1350 Maharaja, 1550 Ocean Palace and 1650 Fair Lady; as well as beautiful cruiser tables with tops made from 1420 Queen of Hearts.
The Toronto event was the first of a series of launch parties to officially celebrate their coast-to-coast Canadian operations in four major markets, which also include Vancouver, Calgary and Montreal.